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What are Alcopops?
Alcopops (flavored malt beverages) are sweetened alcoholic beverages that resemble soda or other soft drinks. While they contain about the same amount of alcohol as beer, up to half of the alcohol is derived from distilled spirits. Alcopops are currently misclassified as a malt beverage, so are available in grocery and convenience stores alongside other, non-alcoholic drinks.
Who drinks Alcopops?
· Mostly girls drink alcopops. In recent years, teen girls report drinking more alcohol more often than their male peers and the American Medical Association (AMA) points to the popularity of alcopops or ‘girlie drinks’ as a significant factor behind the shift.
· 47% of alcopops are consumed by underage drinkers
· Underage drinkers consume five and a half times more alcopops per year than adult drinkers
So why is there a problem with Alcopops?
· Parents, store clerks and other adults are also unaware of the differences between these drinks and often unwittingly, supply their teens with alcoholic drinks.
Sources:
www.marininstitute.org/alcopops
http://alcoholpolicymd.com/press_room/Press_release/girlie_drinks_release.htm
2007 Youth Risk Behavior Survey
Thanks to the Deerfield Valley Community Partnership for putting together this information.
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